The face of all your efforts related to PPC is an Ad copy. It has a weighty impact on your website’s click-through-rate (CTR), web quality score and numerous other essential metrics. Writing engaging ad copy can be difficult and time-consuming especially when you are not used to all the limitations and rules.
Now what is PPC? PPC stands for the infamous pay-per-click terminology, a digital advertising/marketing model where the advertiser/marketer will pay a sum of fee for each click made to their ads. Basically, you will be paying for ‘targeted website visits’ of your web page (or app or landing page). As long as the PPC is working fine and doing what it is supposed to do, the fee for pay-per-click won’t matter as the results/output will be much greater than the initial investment. PPC is one of the most popular forms of advertising tactics that marketers use in this day and age. It actively allows marketers and advertiser to place a bid for ‘ad placement’ concerning the sponsored links in a search engine specifically when an individual or business performs an active search associated to their business products etc.
PPC ads can be of different types and can include diverse set of images, text or videos or even any combinations. These ad copies are then designed to appear on websites, search engines, social media mediums and etc.
Steps to follow when writing a PPC Ad Copy
Copywriting is helpful for marketing a service or brand for a specific audience. Our digital marketing agency aims to divulge in the vast field of innovative and creative copywriting by offering suitable and informative audience-specific content to our clients. Our services are guaranteed to garner brand awareness for the targeted audience and generate website visits and sales.
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Script writing requires attention-to-detail attitude. We at Creative Design Venture offer social media ads scripts at your convenience by following a number of steps. From understanding your primary goal, deciding the target audience, utilization of engaging and appealing graphics, call-to-action service and creating a relevant link towards the ‘landing page’, we got it all. Hit us up for more info!
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A goal is set to be achieved before attaining a specific result. Such is the case with email copywriting. With creative content management and using SEO friendly content, our specialists can assist you in availing email copywriting services for your brand. How can we do it? Email copywriting will attract conversions from potential customers in the form of sign-ups, replies, trial-based visits or even paying a visit to your blog posts. The main goal is to achieve the potential client’s attention and then generate visits.