Social media has become undeniably the most attractive and desirable platforms to conduct business and attract audiences altogether. It is obvious to focus and pay attention to a question i.e. how to optimize social media profiles?
Usage of Branded Background Images and Cover Photos
Branding is extremely important when it comes to optimizing social media profiles. Every social platform has diverse set of ‘image dimensions’ for its background and cover photos. Since first impression is the deciding factor in social mediums, it is highly significant if that impression is good and a lasting one. A cover photo is the first and foremost thing and impression that your customer will observe about your brand. And for obvious reasons, you want it to be captivating and exceptional.
Linking Other Social Media Profiles
Audiences always want more. Be it about your products/services or your own individual detailing, they want all the relevant information for themselves. In order to further attract your ‘brand loyalists’ is to link them with your other social media spaces. You can link your profiles on Facebook etc. and help your audiences understand and know more about you.
Linking Your Primary Website/Webpage
It is important to understand how significant it is to link your primary website on each of your social spaces. Doing so will initiate stronger branding-related bond and help you become ‘official’ in your audience’s minds. You can add the web URLs in the profile descriptions of your social handles.
Descriptions and Bios
While optimizing social media handles and spaces make certain that the information you provided is consistent and factual at all mediums. Utilize a bunch of significant SEO-friendly keywords while writing about your company and do improvisations on other sections as well.
Highlight Your Social Presence
Think of the ways to underline your business’s or company’s ‘social presence’ to potential new audiences. Incorporate ‘social badges’ to your company’s email signatures, website and etc. to engage and drive more traffic to the social spaces.